This video contains several meanings: two years ago I started to walk Times Square asking myself what was hidden behind the magic of lights and big screens. there is nothing. Technology is technology. there was something, though, that catch my attention then. The new Forever 21 store was about to open and was making trials. I confess that I saw what they wanted to do 1 or 2 days before this announcement, but I immediately wanted to portray this one when I saw it. Here you can see what the magic is about, actually. Today’s attractions in Times Square include interactive screens or related with it.